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Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
Daniel J. Boorstin
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
Egotist: a person more interested in himself than in me.
I owe much to my friends; but, all things considered, it strikes me that I owe even more to my enemies. The real person springs life under a sting even better than under a caress.
Growing old is no more than a bad habit which a busy person has no time to form.
What most persons consider as virtue, after the age of 40 is simply a loss of energy.
Art is the desire of a man to express himself, to record the reactions of his personality to the world he lives in.
A person will sometimes devote all his life to the development of one part of his body - the wishbone.
A happy person is not a person in a certain set of circumstances, but rather a person with a certain set of attitudes.
Baseball is a game where a curve is an optical illusion, a screwball can be a pitch or a person, stealing is legal and you can spit anywhere you like except in the umpire's eye or on the ball.
James Patrick Murray
Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.
I don't see how an article of clothing can be indecent. A person, yes.
Robert A. Heinlein
Every man has his own courage, and is betrayed because he seeks in himself the courage of other persons.
Ralph Waldo Emerson
A timid person is frightened before a danger, a coward during the time, and a courageous person afterward.
They tell us that suicide is the greatest piece of cowardice... that suicide is wrong; when it is quite obvious that there is nothing in the world to which every man has a more unassailable title than to his own life and person.
An educated person is one who has learned that information almost always turns out to be at best incomplete and very often false, misleading, fictitious, mendacious - just dead wrong.
There are quantities of human beings, but there are many more faces, for each person has several.
Rainer Maria Rilke
When two people marry they become in the eyes of the law one person, and that one person is the husband.
When we honestly ask ourselves which person in our lives means the most to us, we often find that it is those who, instead of giving advice, solutions, or cures, have chosen rather to share our pain and touch our wounds with a warm and tender hand.
Many a person has held close, throughout their entire lives, two friends that always remained strange to one another, because one of them attracted by virtue of similarity, the other by difference.
We hate some persons because we do not know them; and will not know them because we hate them.
Charles Caleb Colton
An optimist is a person who starts a new diet on Thanksgiving Day.
The proper behavior all through the holiday season is to be drunk. This drunkenness culminates on New Year's Eve, when you get so drunk you kiss the person you're married to.
P. J. O'Rourke
When you say a situation or a person is hopeless, you are slamming the door in the face of God.
Charles L. Allen
Whenever I hear anyone arguing for slavery, I feel a strong impulse to see it tried on him personally.
A sense of humor... is needed armor. Joy in one's heart and some laughter on one's lips is a sign that the person down deep has a pretty good grasp of life.
A person is never happy except at the price of some ignorance.
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