Advertising doesn't create a product advantage. It can only convey it.

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APA Style Citation
William Bernbach Quotes. (n.d.). Retrieved 29 November, 2020, from Web site: 
Chicago Style Citation 
William Bernbach Quotes., 2018., accessed 29 November, 2020. 
MLA Style Citation
"William Bernbach Quotes.", 2018. 29 November, 2020. 
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