Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.

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Angela Ahrendts Quotes. (n.d.). 9quotes.com. Retrieved 19 December, 2018, from 9quotes.com Web site: http://www.9quotes.com/quote/angela-ahrendts-590032 
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