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Most people view coffee and lunch as personal time, not deal-making time. Unless the person you're meeting understands that this is a working lunch, then they may not even think that this is a serious business conversation.
Written by
Michael E. Gerber
Be honest: if your pitch is 90 minutes and you only have 60 set aside for a business lunch or a cup of coffee, there is no way that you can give an honest representation of your company or products. You're lying to yourself and wasting your own time as well as that of your prospect or partner.
Written by
Michael E. Gerber
If there is one thing that offers challenges to small companies as they start to grow and expand, it is the hiring process... every single area. The issues that can arise run the full spectrum, from 'finding good help' to that ubiquitous catch-all 'training' and everything in between.
Written by
Michael E. Gerber
No matter how you hire, ensuring the systems are in place to manage the process will be critical in allowing you to find the right people to carry the standards you set. Don't neglect that duty!
Written by
Michael E. Gerber
The world is littered with the tales of small businesses in the dire straits of hiring that spent time and money they couldn't afford to hire people who couldn't perform.
Written by
Michael E. Gerber
The Internet is fundamentally free, and when faced with the decision to use something free, we, as humans, always seek to grab all we can.
Written by
Michael E. Gerber
The challenge of any business owner is not only to keep the saw sharp, but also to know if you even have a need for such a tool.
Written by
Michael E. Gerber
It is one thing to seek out new ways to grow your company and new potential streams of income from new services or products, but it is quite another to take on responsibilities that are far from your primary job as Entrepreneur.
Written by
Michael E. Gerber
If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only managing the business that comes in the door, not actively seeking it out.
Written by
Michael E. Gerber
Quit being 'busy' and start actively owning and operating your company, and you'll be able to understand where the money is coming from and how to make more of it.
Written by
Michael E. Gerber
Every life a legacy, every small business a school.
Written by
Michael E. Gerber
I'm not here to tell you what your average needs to be, but it would seem to me that one way to protect yourself, as an entrepreneur, from the dreaded average is to understand what that looks like in your industry, your business, and your personal life and take the steps to be above average.
Written by
Michael E. Gerber
Look at what is average in your area, your industry, and your company and then be better. That could be as simple as reading another book each month or attending a seminar each year. On the other hand, it also means acknowledging what 'average' actually is and how you, as the owner, arrive at that figure.
Written by
Michael E. Gerber
No matter what, the entrepreneur must strive to be above average and, at the same time, understand what is driving those averages they are seeking to beat. Take the time to understand and test the metrics you are using, and then you can not only set the average, you can exceed it.
Written by
Michael E. Gerber
Everywhere you turn, there are lists and statistics. Any business, any sport, any hobby - we will try to categorize who is the best at some component of that endeavor. It's part human nature and part technology, since we have been conditioned to have access to answers and trivial problems at our fingertips.
Written by
Michael E. Gerber
There is always going to be someone more successful, richer, better looking, or with a nicer car.
Written by
Michael E. Gerber
You cannot build a company or manage a life by chasing others; you have to find your success competing against yourself. There will always be a bigger fish.
Written by
Michael E. Gerber
Your success has to be measured against yourself - a decade ago, last year, or yesterday.
Written by
Michael E. Gerber
One of the biggest challenges we have, as business owners and people, is that we think in linear terms.
Written by
Michael E. Gerber
No matter what, once the doors are open for business, the entrepreneur has no choice but to be directing multiple attacks at once - raising money, writing software, prototyping, selling, collecting, training, and marketing.
Written by
Michael E. Gerber
The world of the small business owner is all about moving multiple items forward at once, and it's a fool's errand to believe one person can do it all when the shift comes from linear to parallel.
Written by
Michael E. Gerber
If you ever hope to get ahead as an entrepreneur, the answer is not becoming an effective juggler, but in understanding and designing the systems to keep your team, not you, busy, busy, busy.
Written by
Michael E. Gerber
'Product life' is measured in months, not years, and as soon as you introduce a 'product,' understand that others in your business are going to reverse engineer it to duplicate the results after they circumnavigate the patents, the trademarks, and the intellectual property.
Written by
Michael E. Gerber
Understand this - as a new company, if you don't know how to get interested prospects into your company, then you don't have a company. At the same time, if you, as a owner, have to drive every lead into your business, then you need a real lead generation strategy.
Written by
Michael E. Gerber
If you make converting a lead into a sale harder than a trip to the local DMV, then you lose sales to someone else - with an inferior product - who can make it painless. Don't do that!
Written by
Michael E. Gerber
Your success starts with how you are able to get clients in the door, get their business, and leave them satisfied. If you, personally, have to spend too much time doing that, you have simply bought yourself a job, not an enterprise. Take hints from success stories all around you!
Written by
Michael E. Gerber
Your first job, as an owner and an entrepreneur, has to be to understand how the business is going to actually work.
Written by
Michael E. Gerber
McDonalds. Apple. Starbucks. They were all small businesses, owned by entrepreneurs and people with vision.
Written by
Michael E. Gerber
Steve Jobs didn't seek solace among minimum wage workers. He sought it from highly educated men and women who understood and shared his focus on growth, technology, and company-building.
Written by
Michael E. Gerber
More than a few studies have shown that the five people you spend the most time with represent you - so you need to decide - who do you want to be?
Written by
Michael E. Gerber
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