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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Written by
Jerry Della Femina
I honestly believe that advertising is the most fun you can have with your clothes on.
Written by
Jerry Della Femina
Thank you for making me nouveau riche.
Written by
Jerry Della Femina
It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.
Written by
Jerry Della Femina
A lot of its readers are of an age where they forget to cancel.
Written by
Jerry Della Femina
That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
Written by
Jerry Della Femina
I came from a poor family in Coney Island. I learned to write by reading the 'Post.' This was my education.
Written by
Jerry Della Femina
I was the first advertising person who people could identify with.
Written by
Jerry Della Femina
I came into advertising in 1961. I had been turned down for jobs on the Ford account in the late Fifties as 'not their type.' If it hadn't been for Bill Bernbach, I would now be sitting in some luncheonette, continuing my life as a messenger.
Written by
Jerry Della Femina
Life was easy was back in the days before human resource departments controlled business and someone decided we all should be politically correct.
Written by
Jerry Della Femina
In the '50s and '60s, a family's first child went into the priesthood, the second went into the military, and the third child was an idiot and wound up in advertising.
Written by
Jerry Della Femina
Did I grow up thinking I'd ever be paged at the Beverly Hills Hotel? Did I ever think I'd make so much money writing ads? No.
Written by
Jerry Della Femina
I don't want people ever to think I'm not in advertising. It's such a business of enthusiasm that if you're not totally excited about it, you should leave it.
Written by
Jerry Della Femina
I don't like to work for politicians because I hate to work on anything that you can't give back if it doesn't work. I sell products. I do a commercial for, say, Meow Mix, and you don't like it, you get your money back. You can return it. Politicians, you can't return. You're with them for four more years. And that's scary.
Written by
Jerry Della Femina
Advertising is what I do. It's got me everything I have, and I'm not going to leave it.
Written by
Jerry Della Femina
I grew up in Brooklyn, N.Y., and I'm a great believer that you can't have too conservative a President nor too liberal a Supreme Court. So I'm a walking contradiction. I believe that you should try to really protect people's rights in every way, and also, people should be allowed to do what they do.
Written by
Jerry Della Femina
I ran for political office in the Hamptons once in a war I was having with the village. I came in, there were four people running, and I came in around third. It was over my food market - they arrested me. I just wanted to go for office because I thought it would be an interesting to do.
Written by
Jerry Della Femina
Advertising should always be in good taste without a question.
Written by
Jerry Della Femina
Probably the best advertising jobs of all are done by governments to convince people to go to war.
Written by
Jerry Della Femina
If people ever talked the way advertising sounded, they would be put away.
Written by
Jerry Della Femina
Once people feel comfortable with something, they say, 'Let's try it.'
Written by
Jerry Della Femina
As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched.
Written by
Jerry Della Femina
Every automobile ad looks alike.
Written by
Jerry Della Femina
Once you're not No. 1, it doesn't matter where you are.
Written by
Jerry Della Femina
The object of advertising is to get people to feel better about the product you're selling.
Written by
Jerry Della Femina
If you look at 'Mad Men,' it's set in the wrong decade. The style of Mad Men is really the 1950s, not the 1960s.
Written by
Jerry Della Femina
Let's face it: in advertising, you are paid more, but you die younger. It's not very forgiving. Like sports stars, you're in it during your better years, and then you're out looking for work.
Written by
Jerry Della Femina
I gotta be involved. I still write ads; I still run around and rally the creative people.
Written by
Jerry Della Femina
There's something that goes on in a new-business meeting that's wonderful to watch. It's like showtime. There are people who are nervous, and there are people who are jittery, and there's so much drama and so much at stake.
Written by
Jerry Della Femina
Husbands and wives fight, and when the wife is packing up, the husband says, 'Don't leave! I'm gonna change!' Marriages stay together because people promise to change.
Written by
Jerry Della Femina
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